What is a Leading Web Application (PWA)?
Think of a responsive website and add native app capabilities to it. This is what defines a leading web application.
A progressive web application (PWA), or progressive web application, is a type of application software that is provided through the web and is made using common web technologies, including HTML, CSS, and JavaScript. It works on any platform that uses a standard browser, including desktop and mobile devices. Below we review the top examples of the leading web application.
Top examples of a leading web application (PWA)
PWA technology is a competition with native frameworks because users don’t want to waste time or storage space to install an app. So if a mobile-friendly website works well, they will continue to use it. The following case studies show that progressive web apps can deliver more results than their native counterparts:
1. Spotify
Spotify is a leading web application example
Spotify is a leading web application example
Spotify is a Swedish music, video, and podcast streaming service that was officially launched in October 2008. The purpose of launching this PWA was to sign up new users for the free version who would upgrade their app to the premium version after seeing the incredible Spotify product experience.
Spotify’s free-to-paid conversion went from 26.6% in 2015 to a record 46% in 2019, and then to 58.4% in 2021.
After the launch of PWA Spotify in 2019:
30% added to monthly active users.
The number of desktop users increased by 45%.
40% average listening hours per month increased.
2. Telegram
Telegram is an example of a leading web application
Telegram is an example of a leading web application
Telegram is an instant messaging platform that was launched in 2013 and according to the company currently has 700 million monthly active users. In 2022, it was among the top 5 downloaded apps worldwide. Thanks to the PWA version, the platform can be used on different devices and users can access their accounts on mobile and desktop simultaneously.
After launching the PWA:
The retention rate grew by 50%.
40% annual user growth increased.
175% increase in monthly active users since 2018
3. AliExpress
AliExpress is an example of a PWA
AliExpress is an example of a PWA
AliExpress, Amazon’s biggest eastern competitor, failed to adequately secure native app downloads. The store’s leading web application helped it adapt to the market of more than 230 countries by providing a no-installation experience on desktop and mobile. After that, the number of AliExpress cross-border buyers increased by 132% in March 2020.
After launching the PWA:
Enrollment grew 104 percent.
Session time increased by 74% across all browsers.
Users visited twice as many pages per session.
4. The Washington Post
Washington Post is a successful PWA example
Washington Post is a successful PWA example
As one of the largest US publishers, The Post competes to deliver breaking news to a base of 61 million unique visitors as of April 2022. 83.2% of their readers are on mobile devices, so they use PWAs to retain them. The media’s leading web application uses the AMP framework for instant page loading. When a user opens an article, all related links displayed on the page are loaded in the background to encourage further reading.
After launching PWA in 2016:
Content loads 88% faster on a PWA compared to a responsive website.
23% of mobile readers return within 7 days.
5. Adidas
Adidas’ leading web application
Adidas’ leading web application
In a 2018 study of the top 1,000 websites in the UK, the Adidas store was the underperformer. That same year, the brand introduced a leading web application (PWA) to reach mobile users who don’t have the app. Their new strategy emphasized faster user registration through the use of pop-up windows in the early stages of the purchase process. The launch year was one of Adidas’ most successful years in recent times.
After launching the PWA:
The leading web app startup grew 36% in global revenue in 2018.
Load time reduced to only 2.1 seconds.
Net income grew 223% in 2021.
6. Trivago
Booking platforms struggle with subscription payments because people are more interested in checking hotel prices at a glance. This feature stunted Trivago’s mobile growth.
The brand decided to develop a leading web application, believing that user engagement would increase if the platform operated with minimal data usage. But the deployment was incremental, with offline functionality first, followed by notifications and the “add to home” functionality. It wasn’t until Trivago offered a full PWA that their team saw promising results.
After launching the PWA:
97% increase in clicks from hotel results to suggested pages
150% more user engagement
67% of disconnected users continue to work after being connected to the Internet.
7. Uber
Since its inception in 2010, with its flagship web app introduced in 2017 and then updated in 2019, Uber has been serious about providing an outstanding user experience. In a blog post on the company’s commitment to Sakh
Tons of reliable PWA are emphasized. Madhur Chadha, chief product officer at the time, explained it this way:
New users especially interested in web streaming have been found to use Uber for their first trips.
After launching the PWA:
Original content only takes 2 seconds to load.
30% of Uber users order cars exclusively using a web app.
The vendor bundle size has been reduced from 280 KB to just 17 KB, so this app can be used even when the user has a slow mobile data package.
8. Yummly
The Yummly web app was created in 2018 to create an experience for users looking for cooking tutorials and recipes based on their taste preferences, skill levels, and nutritional needs. The introduction of the PWA allowed users to browse several different recipes at once and filter them based on ingredients, preparation time, diet, allergy conditions, and price.
After launching the PWA:
Adopting a tablet-first approach improves the real cooking experience for users and makes PWA very easy to use.
83% of users access Yummly on mobile devices.
9. Flipboard
Flipboard is an app that brings stories from the world to users and engages users. Flipboard, the world’s most popular social magazine, allows readers to keep up with all the topics, news, and events happening around the world in one place.
After launching the PWA:
It is accessible to desktop users.
PWA minimizes data consumption.
Provide a fast browsing experience.
68% increase in creating entertainment.
10. Twitter Lite
With more than 320 million monthly users worldwide, Twitter is a major platform that helps users keep up with what’s happening around the world. Twitter Lite PWA combines the best features of the modern and native web for its users.
After PWA:
Instant loading, user entertainment, and less data consumption
Faster, cheaper, and more reliable
75% increase in tweets sent
The site loads within 3 seconds for frequent visits even on slow networks.
11. Lancome
Lancome cosmetics is a well-known brand that has successfully built a leading web application.
Although their mobile users have increased dramatically in recent years, they noticed that their mobile conversions were low compared to desktop conversions.
To improve it, they decided to develop a mobile app, but this only satisfied their existing users who have regular shopping needs. So, they turned to build a leading web application to create a faster and more advanced user experience.
After launching the PWA:
15% bounce rate reduction
17% increase in conversion rate
51% improvement in mobile sessions
12. Jumia Travel
This is an outstanding example of a leading web application. Their target customers are tourists or business travelers in Africa.
Earlier, Jumia introduced native apps for iOS and Android devices, but only after investing in leading web apps did they see a significant increase in their traffic. Their program focuses on usability, data savings, and mobile performance.
After launching the PWA:
Their conversion rates on hotels and flights grew by more than 30%.
The bounce rate was nearly halved.
Conclusion
As technology evolves, users begin to articulate their needs more clearly and it is up to businesses to ensure they follow these trends and adapt to stay relevant to their target audience. give PWA is a long-term investment and helps mobile apps to attract more users.
